Content is the currency of any online business. Content attracts new clients, helps get you noticed on search engine results pages, and helps build a loyal following.
But content takes time to create! Although you should never rush your online content, there are some ways to ensure you create it as quickly as possible without sacrificing quality.
1. Don’t Constantly Edit
The first time you draft a new piece of content, let the words flow without editing as you go. Write your entire first draft before you look for any spelling mistakes or potential changes. Most people tend to edit as they go along, and again at the end. This is a waste of time and will often halt the creative “flow”.
2. Eliminate Distractions
When you know it’s time to write your content, make a point to eliminate distractions. This might seem obvious, but are you really doing it? Many people tend to keep their Facebook, Twitter, email, and so on open on their browser while they’re writing.
Even if you don’t check them, notification sounds affect our concentration. Find a quiet place where you can concentrate, and only have sites that are relevant to your post’s research open on your internet browser when you write. If necessary, install a browser plugin that blocks distracting sites (there are many free options available).
3. Make A Plan
Do some basic planning before you begin writing. While some writers are talented enough to write fluently as they go along, others may get stuck halfway and have a hard time continuing. Before you write your content, type out a basic outline listing each basic point from beginning to end. Use this draft as your guide, and improvise if you need to along the way.
4. Write Shorter Content
If possible, keep your content shorter! This doesn’t mean deliberately writing short posts that don’t provide any value. Instead, it means saying what you need to say but in as few words as possible. As long as your readers can get what they need to your post, and feel as though you are delivering value, then there’s no difference between a 500 or 1000-word post! Many readers will lose interest anyway when you don’t keep to the point!
Lastly, remember that you will simply get faster with practice, and especially when you “batch” your content creation process to create many posts at once. So keep on writing and creating content!
When you write and manage your content correctly, it will make your life easier and your business grow.