You see your customer base ballooning and your bank account growing even bigger this year, but how exactly do you get there?
If part of your formula for business success doesn’t involve pleasing the Google or Bling gods, then you’re missing out on more sales than you’d probably care to admit.
Research shows that businesses are planning to spend an estimated $79 billion on search engine optimization, or SEO, services by 2020. And that’s because SEO is becoming increasingly important for companies of all sizes to use to get themselves noticed online.
One area where SEO is indispensable is blogging. If your company’s blog lacks SEO value, you need to learn how to make your blog SEO friendly.
Here’s a rundown on how to optimize your content for SEO this year.
Let’s get started!
Select a Solid Domain Name
Be sure to pick a strong blog domain name if you’re serious about optimizing your blog content for SEO.
In other words, choose a name that you can’t easily change later without negatively affecting your branding. Also, try to choose a unique domain name that communicates the qualities, feelings, and values associated with the niche you are writing for.
And one more thing: try to keep your name short. The easier it is to remember, the more likely you are to draw more visitors to your blog.
Produce Strong Content
Generate quality blog content every time. Let’s take a look at what “quality” means in the SEO blogging world.
First, keep each blog’s keyword density at 2% to 4%. Also, include videos and images whenever you can.
In addition, try to encourage other websites to link to your blog posts, as this will help you to build your domain authority.
Finally, make sure that you’re offering content that humans — not just search algorithms — will find valuable. Only then will users eagerly refer others to your blog.
Focus on Your Keywords
We mentioned keywords earlier, as having keywords in each blog is paramount for achieving stellar SEO results. After all, they play a key role in how your blogs get ranked.
However, it’s just as important to have the right keywords.
You can find the right keywords by first looking at your competitors to see what they are targeting. Then, figure out what will make your blog content special.
Finally, choose a budget for your keywords, and shop based on this budget. Of course, don’t forget to use the keywords you ultimately select.
How We Can Help with SEO Value
We offer a number of tips for helping you to produce blog content that offers SEO value in 2020.
For instance, through our site, you can learn about winning blog ideas for travel companies or real estate firms. You can also find out how to share stories that are compelling through your business website.